Sabtu, 17 Januari 2015

Analysis of Thai Life Insurance "Silence of Love". Wahyu Widya Lestari. NPM 1C614162. Class 1SA01.

Hi everybody!
I got the new assignment from copywritting class. The assignment is to make an analysis about the advertisement of Thai Life Insurance "Silence of Love". I'm going to analyze the relation between the advertisement and life insurance. 



Source :  https://www.youtube.com/watch?v=nBobmn_u98w

This is the conclusion of the advertisement. There is a poor teenage girl who lives with his deaf-mute father. Her father always give the best for her. But she always acts rude to her father because she was embarrassed to have a father who's deaf-mute. She wants a normal father like anyone else,she wants a father who can understand her feelings,despite the fact that her father always understand her feelings.

Her father always said that he really love her,and he wants her to live a happy life. Her father always said that she must study hard,so that one day she became a successful person. Her father always said that she had much to eat that later she can grow and healthy. And he feels so sorry of being a disabled father for her.

One day,she came home late at night,and it's make her father very angry with her. And it's make her very annoyed with her father. She tries to kill herself by cutting her hand. Her father very worried about her condition. Whereas,that night he have prepared a birthday cake for his daughter. Because that day is his daughter's birthday.

After that,her father immediately in a rush to the hospital to save her daughter's life. He told the doctor that he would give anything to save his daughter's life. He told that he would give his house,his money,his blood,even gives his life,provided that his daughter can safely. His sacrifices himself,and his daughter is saved. 

The relation between this advertisement and life insurance is that everyone must have a life insurance. So that if something happen,,especially something bad happen,the life insurance can help the family's finance,can help the poor family,and the family's life will be guaranteed.

This is the end of analysis about the advertisement of Thai Life Insurance "Silence of Love". Thank you.

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