I got the new assignment from copywritting class. The assignment is to analyse the relation between “Love” and the video of “Pond’s Flawless white”.
What's Pond's ?
Pond's is a brand of beauty and health care products, currently owned by parent company the multinational corporation Unilever.
History
Pond's Cream
was invented in the United States as a patent medicine by pharmacist Theron T. Pond (1800–1852) of Utica, New York, in
1846. Mr. Pond extracted a healing tea from witch hazel which he discovered could heal
small cuts and other ailments. The product was named "Golden
Treasure." After Theron died, it would be known as "Pond's
Extract."
In 1846, the "T.T. Pond Company" was
formed with Pond and other investors. Soon after, he sold his portion of the
company because of failing health. He died in 1852. In 1914, the company was
incorporated under the name "Pond's Extract Company".
The company
then moved to Connecticut establishing its manufacturing
center there. Later it moved its sales office to New
York City.
In 1886,
Pond's began to advertise nationally. They advertised under the name of Pond's
Healing until 1910.
By the
twentieth century, the company's main emphasis was selling cosmetics products.
The "Pond's Vanishing
Cream" and
the "Pond's Cold
Cream" were
created, marking the entrance of Pond's products into the facial care industry.
Today Ponds is sold around the world. Its largest markets are in Spain and in Asia, including India, Japan and Thailand.
Source : http://en.wikipedia.org/wiki/Pond%27s
"The Analysis of the Advertisement"
Tom and Rose were lovers when they were still in Senior High School. Rose comes from a poor family, meanwhile Tom comes from a rich family. Rose has a beautiful face, and Tom has a handsome face. One day, Tom and Rose were sat under the tree love. Tom gave a ring made out of flowers to Rose. They were very happy and laugh together. Suddenly, Rose saw her house has been destroyed by Tom's Mother company. Rose looks very surprised and sad, and after that Tom and Rose were separate. I think,Tom's Mother dislikes Rose because Rose comes from a poor family. And because Tom's Mother dislikes Rose,finally Tom's Mother destroyed Rose's house.
6 years later, Tom and Rose meet again.Rose was teaching children at her school,and Tom comes with his mother to destroy the school to build "Paradise Grand View". Rose feel disappointed,sad,and angry about it. The eviction will be started in 7 days. When Rose go home,she watch a Pond's Flawless White advertisement,and she think to use the beauty cream.
A few days later,Tom and Rose meet again. Rose's face is more brighter than before,it's because Pond's Flawless White cream. Since the meeting,Tom falling in love again with Rose. When Tom and Rose were walking together,suddenly Tom's Mother knew. Tom's Mother becomes very angry to Tom,because since the beginning,Tom's Mother forbids their relationship. Four days the eviction will be started. Tom's company prepares hard machine to destroy Rose's school. And then,the days of eviction comes,everything are all destroyed except the "Tree Love". Tom's Mother asked her man to destroy the "Tree Love",but Rose listen it. Rose runs away to save the tree and Tom chase her to save Rose. Tom's Mother shouted,she wouldn't Tom hurt because the hard machine. But in the fact,they are safe because the hard machine stopped. Because of the incident,Tom's Mother heart melted,and she approved the relationship between Tom and Rose. And the project "Paradise Grand View" is cancelled. It is a happy ending story.
Rose's face looks brighter in just 7 days,and her face looked very flawless. It's mean that Pond's Flawless White cream works well. According to me, every woman is naturally beautiful. But not infrequently,they are still not satisfied with their natural beauty. Finally,they are use a beauty cream to further beautify her face. According to me,the relation between "Love" and "Pond's Flawless White" is love comes after the beautiful face. If a woman looks more beautiful,men certainly also much attracted to a woman. But,love doesn't always come from the face,love comes from the heart's deepest. Like the relation between Tom and Rose. Tom falling in love with Rose before Rose looks more beautiful. It's mean Love comes from the heart not the face. If you want the love comes to you,you must have inner beauty,not just a beautiful face. If you have the inner beauty,love will come naturally to you.
That was my analyse from the advertisement video of Pond's Flawless White "Love Conquers All". Thank you.
"The Videos of Pond's Flawless White,check this out!"
Source : http://www.youtube.com/results?search_query=pond%27s+white+beauty+%22love+conquers+all%22&spfreload=10
A few days later,Tom and Rose meet again. Rose's face is more brighter than before,it's because Pond's Flawless White cream. Since the meeting,Tom falling in love again with Rose. When Tom and Rose were walking together,suddenly Tom's Mother knew. Tom's Mother becomes very angry to Tom,because since the beginning,Tom's Mother forbids their relationship. Four days the eviction will be started. Tom's company prepares hard machine to destroy Rose's school. And then,the days of eviction comes,everything are all destroyed except the "Tree Love". Tom's Mother asked her man to destroy the "Tree Love",but Rose listen it. Rose runs away to save the tree and Tom chase her to save Rose. Tom's Mother shouted,she wouldn't Tom hurt because the hard machine. But in the fact,they are safe because the hard machine stopped. Because of the incident,Tom's Mother heart melted,and she approved the relationship between Tom and Rose. And the project "Paradise Grand View" is cancelled. It is a happy ending story.
Rose's face looks brighter in just 7 days,and her face looked very flawless. It's mean that Pond's Flawless White cream works well. According to me, every woman is naturally beautiful. But not infrequently,they are still not satisfied with their natural beauty. Finally,they are use a beauty cream to further beautify her face. According to me,the relation between "Love" and "Pond's Flawless White" is love comes after the beautiful face. If a woman looks more beautiful,men certainly also much attracted to a woman. But,love doesn't always come from the face,love comes from the heart's deepest. Like the relation between Tom and Rose. Tom falling in love with Rose before Rose looks more beautiful. It's mean Love comes from the heart not the face. If you want the love comes to you,you must have inner beauty,not just a beautiful face. If you have the inner beauty,love will come naturally to you.
That was my analyse from the advertisement video of Pond's Flawless White "Love Conquers All". Thank you.
"The Videos of Pond's Flawless White,check this out!"
Source : http://www.youtube.com/results?search_query=pond%27s+white+beauty+%22love+conquers+all%22&spfreload=10
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